The Number 1 Frustration When Starting a Facebook Page

The Number 1 Frustration When Starting a Facebook Page

Scott D. Renwick

Here is the number 1 frustration when starting a Facebook Page and what it takes to overcome it so that you can have some serious growth.

While I am highlighting Facebook, this frustration applies to pretty much any social media platform out there, when it comes to growing your following.

I’m experienced when it comes to running social media pages and gaining organic growth.

I’ve run social media pages across many interests including:

  • Landscape architecture
  • Travel
  • Tourism
  • Veganism
  • T-shirt sales
  • Non-profits

I know what works and I’m aware that the rules and the game, in general, are always changing. You’ve got to keep learning and adapting otherwise you get stuck.

With so much information out there, it’s easy to get sidetracked, overwhelmed, and confused when it comes to understanding if you are doing the right thing or not.

Everyone wants results fast and often newbies to the world of Facebook get frustrated fast as well as embarrassed when they see a lack of growth regardless of their efforts.

Frustration When Starting a Facebook Page

We get it into our head that there is a secret button, a special combination of actions to take or a new strategy to adopt that will unlock your Facebook growth potential.

We all seem compelled to search for that holy grail that will springboard us to newfound heights of success.

While there are lots of tips, tricks, and hacks out there, none of them will be responsible for your continuous and sustainable growth in your pursuit of Facebook stardom. This is why you are very likely to experience frustration when starting a Facebook page.

The truth is with everything you have to learn the old reliables never change:

  • Consistency
  • Persistency
  • Aim to engage
  • Offer value
  • Never give up

Key Facebook Growth Values

These are the key values that no matter how the game changes, will always stand to you growing a social media page.

With my experience, I’m confident that what I’m doing are effective techniques.

However, just because you are doing things right, doesn’t mean you will grow on your Facebook page and frustration is inevitable.

This is the number 1 frustration when starting a Facebook page and why people fall off the bandwagon when it comes to achieving their growth.

Your Problem is Not Technical

I’m not going to go into looking at this frustration from a technical point of view because as you go along you’ll pick up the techniques and strategies based on you getting to know your audience.

Making this article about achieving better techniques would defeat the purpose of this article.

This article is about coaching you up this mountain you have to climb and believe me the air is going to get pretty thin before you get to where you want to be, so brace yourself.

From a technical point of view, there is an endless supply of videos on YouTube about growing your Facebook page. Some of these tips will be great, others will be irrelevant. But they are there and you can find them within a 10 second YouTube search.

Like I said this is not a technical article, it is a coaching session. Because more than the technique you need the right mindset. Without that, it really doesn’t matter what technique you apply.

Alternatively, if you are looking to do paid advertising then consider doing a course such as this one and get the best Facebook ads training on the planet.

Achieving Critical Mass or Tipping Point

There is a point of critical mass that must be achieved on Facebook before you can expect continuous, organic activity from people who like the page.

Depending on your niche audience this can vary in degree. But there is a number you will have to achieve in order to play the numbers game which will result in there being enough people to react and engage with your content.

When I ran a page on landscape architecture this critical number was 10,000 followers on Facebook.

The Relentless Pushing

I had to push that page with content before people started interacting, liking, and sharing posts continuously.

When I ran a page for tourism, the number was 3,000 followers.

When I consulted on a not for profit Facebook page, the number was 20,000 followers.

Like I said the number greatly varies, but for every page, such a number exists.

If you want to get an educated guess into what that critical number is for you, look at your competition, look at Facebook groups and see how active the community is.

The number will be unique to your page and niche, but give yourself a chance to hit it, whatever it may be.

Think in terms of mass growth and only reflect on your results at the turn of every 100 followers.

Comparisons That Kill You

A lot of newbies get frustrated by constantly checking and comparing data that has no business being compared.

Looking at yesterday’s stats versus today’s stats. Completely pointless and dis-heartening and the primary cause of your frustration which increases the likelihood of you quitting and then never achieving that critical mass.

It’s the equivalent of putting a seed in the ground and everyday digging it up to check if it grew of not.

In the same way it prevents the seed from growing you will prevent your Facebook growth.

Like I said this common frustration relates to all social media platforms, regardless of whether you’re on Facebook, Pinterest, or Twitter.

Understanding that this frustration is inevitable is exactly what will give you the awareness to make better decisions so you are not so mentally hard on yourself.

Giving yourself this space and compassion will ensure you keep going so that you will inevitably reach critical mass. That’s when the exponential growth begins.

Remember Facebook pages with millions of followers are often run by regular people. Non-professionals who just stuck with it and didn’t stop.

Sure they can write a book now and tell you how to grow your Facebook and probably sell it to you as well, but the truth is, they got there because of their human values. Not because they knew something you didn’t.

You will get frustrated, but just remember to:

  • Put things into perspective by remembering the need to hit critical mass first
  • Resist the temptation to needlessly compare your efforts
  • Keep going, keep learning and keep applying

You’ve got this.


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