Digital Marketing Course: Why Even Start?

Perhaps you’re wondering if a digital marketing course is right for you. In this article, I give you some key insights that may help you decide for yourself.

I felt with SFM digital marketing course I kind of fell right on my feet. Honestly, I was not looking to do a digital marketing course. When I stumbled across it on YouTube I got hooked right from the start.

I loved how refreshingly honest the whole approach was. It was greatly appreciated that they weren’t making any guarantees. They were saying “hey, we’ll show you what works and the results are down to you”.

This was very powerful for me because let’s be honest there is a lot on nonsense on the internet, especially where marketing is concerned.

The honesty was compelling and earned my respect, so I went for it and I’m really happy I did.

Digital Marketing Course

What is Digital Marketing?

There are some great resources out there, such as the book
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Kogan Page. However, you’re probably not ready to buy the book just yet.

Digital marketing is the strategy of using online content to build a targeted audience, which you can leverage to gain revenue.

Obviously that is an oversimplification and the topic is much more in-depth than that, but in a nutshell, that’s what it is.

Why is Digital Marketing Important?

The world as we know it is becoming increasingly digitized. the world is gravitating more and more to the internet. Past and even current non-internet related methods of marketing are becoming more and more obsolete. Those which still persist and merging with the online world and adapting in order to stay relevant.

Navigating in the online world is essential to keeping your ideas relevant and to keep you engaged and part of an ever-changing world.

Not being part of this world, would be like saying, “Hey, I like libraries so screw Google”. You could take this approach and that would be your prerogative. Nobody is going to stand in your way. It’s totally your choice.

Digital marketing is the ultimate enabler of your ideas. When I say ideas, I mean everything, I mean how you shop, how you express yourself, how you work, how you sell, how you buy and so on.

Understanding this digital marketing world is really just about you enabling yourself to leverage your own ideas. Allowing yourself to be heard effectively.

Do You Want to be Heard Effectively?

Perhaps you do, perhaps you believe in your ideas. Maybe you’ve got something important to say. Perhaps you want others to benefit from what you know.

If this is beginning to sound like you, then perhaps a digital marketing course is for you.

You may be thinking to yourself – “I’m just not passionate about digital marketing”. I would suggest this is the wrong way to look at it. Instead, think about the fact that a digital marketing course can take ANYTHING you are passionate about and help you amplify it in a way that genuinely connects with people.

This will bring you a sense of satisfaction. It will show you that you can have an impact on the world and remind you of just how significant you are.

Maybe for the first time in your life, you’ll know exactly where you belong in this world. Expressing your passion in a way that is for once effective, satisfy and fulfilling.

If these are things you want to achieve well then maybe, just maybe a digital marketing course isn’t just right for you, it’s what you’ve always been looking for.

“I Don’t Want to Spend The Rest of My Life Stuck on a Computer”

If that’s a fear you have, let me set your mind at ease. One of the greatest benefits of digital marketing is the ability to scale up your efforts.

Say if you were handing out leaflets posting door to door. Say you wanted to post 100 leaflets and you do and it takes you 1 hour.

Now say you want to scale up your efforts and you want to post 1,000 leaflets. Well, that’s going to take you 10 hours.

Now let’s bring it to the world of digital marketing. If you want to send 100 emails, it will take you 1 hour.

When you want to send 1,000 emails it will also take you 1 hour.

And if you want to send 10,000 emails it will also take you 1 hour.

Guess how long it will take you to send 100,000 emails?

If your answer is 1 hour, you’re on the money, my friend.

See the difference in scaling up between the “real world” and the world of digital marketing.

Now, of course, building up a list of 100,000 will take a substantial amount of resources, but once you have it, you have it. You own your mailing list and have instant access to it. It’s not affected by the weather or your locality.

This shift in thinking is what takes you away from the mentality of exchanging time for money with the mentality of leveraging resources for increased revenue.

Perhaps this article resonated with you.

If it did you may want to consider a digital marketing course.

Still interested in a digital marketing course? Check out the free video series below.