The HIDDEN Reason People don’t Click on your Articles

The HIDDEN Reason People don’t Click on your Articles

With so much value being put into our content you can easily get frustrated when people don’t click on your articles. This post reveals why.

I get it, there are countless articles out there covering this topic. I want you to know straight away this is not the typical “10 steps to get people clicking article”

Don’t get me wrong I could easily make such an article, I could make 20 steps. The problem is none of those steps truly matter.

There are countless examples of incredibly successful blogs that break all the rules and have millions of followers.

Perhaps the best example of a terrible yet incredibly successful blog is Seth’s Blog.

Will being like Seth make people click on your articles?

This man breaks every blog writing rule on the internet.

His blog overall looks poor. His articles are structured brutally, he 100% ignores SEO and his headlines are useless.

Please note the majority of articles that give tips on great blog writing will tell you to focus on the headline. Something Seth ignores completely.

So why on earth has he got one of the most successful blogs on the internet?

We’ll come back to that.

But let it be clear, Seth’s blog is terrible, if you are going by what the experts tell you to do.

If it was getting graded in the University of Blog Making (UBM) – I just made that up – it would get an F.

Most importantly if you produced the exact same content as Seth, nobody would read it and your blog would not be successful.

Obviously ignoring the illegal technicality of plagiarism, the blog would never get off the ground even if you followed every step in the book.

His blog makes him look like a complete novice.

Seth breaks the rules and wins. He wins big time, getting about 600,000 visitors per month and ranking within the top 40,000 websites in the world overall.

To put that into context, there are about 400,000 million active websites on the internet.

Not bad for someone who does everything wrong (according to the experts)

Anyway, that’s enough about Seth, this article is not about him.

Get to the point Scott

I’m not even going to share a link to the famous blog. But trust me, you’ll have no problem finding Seth’s blog on Google.

Ok, ok I will share a link because it’s good for my own SEO – here it is Seth’s Blog.

Let’s get back to it. What is this hidden reason?

I’m going to create a best case scenario for you:

You’re a brilliant individual, respected professional, full of wisdom and insights, and have helped so many people.

Furthermore, your blog posts are excellent. If people could just read them, they’d benefit so much from your incredible, well-structured, and most importantly valuable articles.

Let’s focus on one word in the last paragraph valuable – people want to feel your article has value.

But you’re content is packed with value (remember this is the best-case scenario).

But people still won’t click because (and here’s the hidden reason) – something is more valuable than value!

What is more valuable than value?

PERCEIVED VALUE

How do you generate perceived value?

You build up your credibility.

Next question: How do you build up your credibility?

There are two practical ways to build up your credibility:

Both of them involve hard work, so you’re not going to like my answers.

1. Talking from the top of your head isn’t as valuable as think

Instead of writing from the top of your head, you do research and come up with hard figures that tell their own story.

Let’s be honest the most interesting part about this article was the fact I told you Seth’s blog gets 600,000 visitors per month, and that there are 400 million active websites online, and that he’s ranking in the top 40,000.

If I just told you Seth’s blog was great, that would not have any credibility.

2. Words don’t speak for themselves. Results speak for themselves

If you are preaching about success and giving people tips and advice well then you better make sure it worked for you.

The evidence needs to be at the forefront of your message.

Giving people tips on how to build a following when you have not done it yourself means your words really don’t mean a lot to them.

Well, that’s a bit mean. I’m sure your words mean a lot but remember it’s not about value, it’s about perceived value.

Telling someone how to be financially free or live the life of their dreams is of little value to them, if it hasn’t even worked for the person writing the article.

If you can bring perceived value, obviously followed up by actual value, then you don’t need all these tips and tricks that are circulating the internet on how to get clicks and grow a readership.

It will grow organically because it’s made of the right stuff.

What I want you to get from this article is that you focus on what matters and less on tips and tricks.

Hit them with 1 and then hit them with 2. You’ll knock ’em out of their socks.

Are you a blogger?

Then check out my article 10 Ways to Monetize Content and How People go Wrong!

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