DECISION TIME – The Road to Launch my First YouTube ad – Day 10

Welcome to day 10 of the road to launch my first YouTube ad. Today I focus on making a decision that may prove pivotal to my YouTube success.

From a consumer’s point of view, it is clear that we are often ignorant of what makes a good ad campaign.

I mean most people are literally clueless that they were influenced to buy goods and services.

How we Judge Ads

Ads are often judged on their creativity, cleverness, unique message, emotional connection, and many other superficial factors that are obvious to us.

Amazingly these superficial factors are often not the factors that make an ad campaign successful.

I’m not saying, they don’t help. But what I am saying is they are not the game-changing elements that define whether an advert is successful or not.

What are those hidden elements that we cannot see?

It all comes down to two things:

1. Targeting
2. Tracking

Creating the best YouTube ad in the world for mens razors will have no effect if shown to an audience of 7 to 12 year old girls.

Now if you do manage to show the best YouTube ad in the world for mens razors to an ideal demographic of men you’re on to something.

However, it’s not enough. It’s not enough simply to target.

You need to understand the behavior of your target demographic and that’s where the tracking comes in.

This is where ads begin to get very technical and it’s often what seperates an effective versus and ineffective campagin.

Without proper tracking, you cannot learn from your data in order to make better decisions.

In this sense the tracking is nearly more important then the targeting but both are essential.

Swallowing up All Your Cash

What makes tracking even more essential is that if you don’t track sufficiently you will burn up your advertising budget so fast.

One thing Google is great at is swallowing up all your cash in a black hole of nothingness.

Knowing this makes me want to get the targeting right. This means it’s something I am willing to invest in.

Trial and Error

DECISION TIME – Sure, I can learn myself through trial and error and waste 1,000’s of dollars on ads, or I can work with an expert who has spent 10s of 1,000’s of dollars on trial and error and benefit from their knowledge and experience.

In another time in my life, I know myself, I would have opted towards enduring a big learning curve and doing everything myself. Battling through the frustration and coming out the other side, just to get average results.

I don’t know about you, but I’m getting a bit tired of average results.

DECISION TIME – Now I’m a bit more experienced. I’ve been investing a lot into listening to experts, reading up on advertising strategy, and learning where people go wrong.

The fact is the top places people go wrong with ads is in targeting and tracking.

Bad Ads That REALLY Work!

What is even more amazing is that I have seen so many seemingly low-level production ads that have got the targeting and tracking spot on and done tremendously well as a result.

I could show you YouTube ads that you think would be complete rubbish and if I told you how much money they made, it would blow your socks off.

As a newbie to the world of YouTube advertising it would be easy to get caught up in the production and forget totally about the set up behind the scenes.

I have overcome many technical challenges in my career, but honestly, it’s not one of my strengths. I lose interest and get distracted easily.

A Word From my Mentor

One of my heroes says “Let others play at your weaknesses” – John Assaraf.

I love this quote because it reminds me, there are people out there that love to do the things I have no interest in being good at myself.

We’re not all meant to be good at the same things. It’s one of the things that makes life interesting.

DECISION TIME – I still know how important the technical side of things is. If I want to grow in the world of online business, it’s something I need to embrace. I just choose to embrace it with someone else, as opposed to by myself.

This week I made the decision to source the money to hire an expert to carry out the technical set up.

What will take me months to figure out, this expert will implement in a week, using their years of experience putting me in a prime position to advertise, so that my advertising budget can go much much further?

This is another step in the journey to launch my YouTube ad.

Follow my entire journey from day 1 here: The Road to Launch my First YouTube ad – The Complete Series

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