The Simple Marketing Mistake You’re Making With Your Strategy

There’s a marketing mistake that we can see over and over again in marketing efforts. I’m going to highlight it for you and make sure you don’t fall into the same trap.

Marketers all over the world have one thing on their minds. How do I convert as fast as possible? How do I make the most the least amount of money to get the most amount of sales?

Simple Marketing Mistake

They want to know what’s going to work and what’s going to work the fastest.

Why? Because in a sense that is exactly what they are paid to do. Get results as fast as possible.

What’s the problem with this?

It means marketers are going to look for the shortest possible route to get what they want. When they do this they have a tendency to close the deal way too early.

They’re not interested in courtship. No, they’re interested in getting the result. That’s all they can see.

People to them are no longer people. They are pieces of data. That data is then processed and the result is a conversion rate.

Their strategy becomes a numbers game. The people cease to exist and end up getting treated as a statistic.

Can you imagine, if you asked a potential customer what they wanted and they reply to you – “What I really want is I want to be a statistic, I just want to be somebody’s number? I want to be stripped of my humanity and become nothing more than a dollar sign”.

Do you think anybody on the planet has ever said that and meant it?!?

If you’re anything like me, then no, you don’t think that because that would be stupid.

Yet, this is how so many marketers push their strategy. They push a strategy on a mentality that they know is stupid.

Why do they do it?

Well, when done at scale, it will inevitably work to some degree and if the results cover your overheads, it’s a viable strategy, albeit a dehumanizing, annoying and offensive one.

STOP! Ask yourself this one question – just because you can do something does it mean you should?

I don’t mean to get philosophical but at some point, if you are not contributing to building the type of world you want to live in your work will lack a deep sense of fulfillment.

It’s for this reason, it is why we call this a marketing mistake.

Well, we call it a marketing mistake for two reasons:

1. We don’t want to live in a world that robs people of their humanity
2. The majority of the time, this is not going to be effective, especially if done at a small scale

What is the remedy for this marketing mistake?

The remedy is to focus on the long game. To build a list and to build a relationship with that list over time.

Understand the needs and desires of the people on your list. Speak to them directly. Understand the value you can provide them with. Turn your list into a valued community.

Ensure that even if they don’t buy, they’ll stay with you, increasing the likelihood that they will eventually buy.

There is little value in a mailing list. The value resides in your relationship with your list. Focus on strengthening that relationship and the sales will come in abundance.

You will begin to feel that you are doing something of value. You will begin to feel like you are having an impact and making a difference in people’s lives.

In turn, this will empower you and motivate you to enrich your connection to your community, which will result in even more sales.

You don’t want to end up in someone’s SPAM folder you want to end up in their heart.

The heart and the wallet are very much connected. Learn to gain their trust before you gain their money.

This will not get you short term results. It will, however, get you long term results that keep on growing and giving. At a certain point, you will no longer care about short term techniques. You will have tapped into the source of abundance and fulfillment.

This is the path of the true marketer.

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