As promised in part 3 in this blogging guide for effective blogging I will be covering the topic of SEO – Search Engine Optimisation. SEO has attracted a lot of bad behavior over the years, with many content producers trying to leverage effective SEO before producing good content. As this is a beginners course let’s start off …

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As promised in this blogging guide for beginners I will be covering the topic of headlines. You won’t believe how important they are. The objective of a headline is to get people to click on your article. Turning prospects (potential audience) into readers. To do this the headline has a very important job to do. …

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